Our Founder



Jennifer W.F. Liu

Founder, Chairwoman

Brand Architect and Designer

"Coffee is not just a beverage; it is a cultural connector with social significance."


A well-established female entrepreneur, Jennifer W. F. Liu is the Brainchild, Artistic Creator, and Founder of The Coffee Academïcs, a boutique, privately funded specialty coffee lifestyle company born in Hong Kong.


Awardee of 40 under 40,

Design and Architecture,Perspective Magazine, Asia Pacific


For Jennifer, the love of coffee started at a young age through Sunday brunch with Dad. Graduating at Cornell University with a Bachelor’s Degree in Architecture, Jennifer’s heart remained close to Hong Kong and chose to return. A well travelled globe trotter with a deep commitment to bringing all cultures, lifestyles and new ideas through coffee and the arts, led to the eventual birth of The Coffee Academïcs.

A serial global entrepreneur with an expansive perspective and a stylish eye for detail, Jennifer is extremely accomplished in the architecture of a range of tenacious businesses and characteristic lifestyle brands. The fruition to her vision, creativity and hard work is evident and ubiquitous in Hong Kong and the rest of Asia alike.

By definition, specialty coffee falls within the top 5% of the best arabica beans with a grade of 80 points and above. The Coffee Academïcs is proud to offer a selection of award-winning blends, with a rating of 92-points and 93-points for its TCA House Blend and JWF Blend respectively, hence receiving the top score in Asia and ranked 3rd in the world (2012-2015).

According to Frost and Sullivan, The Coffee Academïcs ranked first in specialty coffee in 2017, Hong Kong.

Privately owned with plans for expansion through strong partnerships, The Coffee Academïcs currently operates in Hong Kong, Singapore, Shanghai and Beijing.


Social Contributions

A passionate social advocate, Jennifer actively serves in various important public service positions and NGO foundations. This includes being a co-convener of NarrativeHK (2012), an NGO to explore Hong Kong’s common visions where over 5000 beneficiaries from the under-privileged sector gained from its initiatives and being on the Environmental Campaign Committee of HKSAR (2012).

Notably, Jennifer expands her contribution to social development with her personal foundation; the JWF Charitable Foundation (2012), an NGO aiming to support Hong Kong’s under-privileged children in the developments of the arts, innovation and creativity. Jennifer also founded the Weekend Upcycling Workshop (2014), an NGO to serve as a platform for families and young professionals in need to diminish their social gaps through a series of 9 annual innovative workshops promoting sustainable lifestyles.

As an artist and a strong patron of the arts, Jennifer also sits on the committee of the Hong Kong Philharmonic and the Hong Kong Academy for Performing Arts and continues to play an active role in the following prominent foundations and committees; Advisor, Our Hong Kong Foundation, Committee, Business for Social Good, Our Hong Kong Foundation, Member of Entrepreneurs’ Organisation Hong Kong Chapter, Member of YPO Hong Kong Chapter and Board Member of Liu Po Shan Memorial College, founded by her grandfather.  



Over the years, Jennifer’s achievements have been recognised through numerous prestigious awards including South China Morning Post’s “25 Women of Our Time 2012”, City Magazine’s “18 Notable Women in Social Business 2014” and CEO Magazine’s “Best Hospitality Group of Hong Kong 2013”.

Jennifer was also awarded the esteemed Piaget Award for “Excellence of Entrepreneurship 2015” and shortly after, Women Development Association of Hong Kong’s “Most Outstanding Women of Hong Kong 2016”. Jennifer was most recently credited by Gafencu Magazine’s“Hospitality Most Excellent Award 2016” and Jessica Magazine’s “Most Successful Women 2017”.

A confident and inspiring speaker, Jennifer is widely sought after to give talks, interviews and special appearances by notable and influential publications, media platforms and organisations, including but not limited to; CNBC, BBC, Bloomberg, TEDx, Google-EYE, the American Chamber of Commerce in Hong Kong, Asia Society Hong Kong, InvestHK, StartmeupHK, Rotary Club of Hong Kong and World Social Summit. Jennifer was also recently invited to speak at the Allegra World Coffee Portal in New York (2016), featuring the most influential people in the coffee industry and was an invited speaker of the 4th edition of the Forbes Asia Forum: The Next Tycoons (2017) in Singapore.


Personal Life

Jennifer resides in Hong Kong approximately 6 months a year and travels to Singapore and Paris devotedly. Also a travel enthusiast, she draws inspirations from her exotic and off-the-beaten-path travel experiences. In her spare time, Jennifer enjoys small group gatherings and quality conversations.



Forbes The Next Tycoons

Singapore, 2017

Allegra World Coffee Portal

New York City, 2016