RETAIL | ROASTERY | EDUCATION
In the early summer days of 2010, “Coffee Academy and Roasting Studio” was first founded on Haven Street, Causeway Bay, dedicated to technical exchanges and sharing idealism for the coffee industry. Located in a charming 1950s architecture, it was a unique space for like-minded coffee aficionados. We attracted the young and the experienced, the curious and the passionate from different parts of the world to movie nights, art jams, photography classes, leather-making… all over a cup of coffee.
This became the birthplace of “The Coffee Academïcs” in 2012, a platform gathering people, minds, and passions together by way of specialty coffee. Our flagship, located at 38 Yiu Wa Street, Causeway Bay, tucked away amidst the hustle and bustle of Hong Kong’s top shopping & dining destination, is a unique sensory playground for the avid coffee connoisseur.
Since its inauguration, The Coffee Academïcs progressively brews its own version of local coffee experiences with its global industry partners. We recognise that what has been missing in this age of consumerism is the rediscovery and recognition of the local communities, precious soils, and countless pairs of hands that work seamlessly behind each cup of coffee. That is why, at The Coffee Academïcs, every part of its business aim to shed light on the forgotten stories of coffee farmers and its coffees’ origins while delivering an elevated coffeehouse experience.
Our retail spaces are sanctuaries for those seeking shelter from the metropolitan cacophony of the cities we are located in and those seeking a bohemian oasis amidst the scent of coffee. This beautiful assemblage, deep in the fabrics of major cities in Asia, is a fine collection of individually-designed coffeehouses, each uniquely fashioned to assimilate into their neighbourhood.
- Our Hong Kong flagship located at the heart of Causeway Bay was inspired by elements of different cities, a mix of relaxing industrial loft and bohemian cool.
- Our Singaporean flagship is a 3,000 square feet sensorial arena, offering customers innovative ways to learn about coffee.
- Our Bangkok flagship embraces contemporary minimalism with verdant displays to pay tribute to the local foliate -- which highlights our Thailand-exclusive Thailand House Blend.
One thing remains true across our cafes: each of our coffeehouses encapsulates the spirit of the coffee culture around the world and tells the tale of specialty coffee to those with an open ear.
The Coffee Academics has been a constant recipient of many important international awards and accolades in the professional coffee industry. We are proud to be recognised in our efforts as the leading coffee educator and industry enabler in Hong Kong and abroad. These include the following:
- Top 3 working cafes around the world under “Top 10 For Coffee Life” by Blue Wings, Finnair.
- "Top of the Town" coffee talents amongst our staff including professional CQI-SCAA, Q Graders, City and Guilds qualified world barista champion judges, international coffee competition award holders.
- Known to be Hong Kong's most tasteful and beautiful chain of independently designed retail cafes with exquisite product designs.
- Ranked 1st in specialty coffee in 2017, Hong Kong by the Frost and Sullivan report.
- Coffee blends rank 3rd in the world and 1st in Asia by International Coffee Review in 2012/2013/2014/2015.
Members of our esteemed coffee team and roasters are also regular award-winners in many significant international barista, roasting, cupping, and latte art championships. They deliver quality coffee beans to our many coffee shops and supply unique coffee blends to our numerous business partners around Hong Kong and other locations.
In November 2012, TCA opened its doors on Yiu Wa Street as an extension of our studio experience – a proper onsite Probat 12 Roaster and high ceilings. Local roasting in a high rent commercial district is a testament of our commitment to redefining the mass copy-and-paste coffeehouses and synthetic flavours, back to the origins of specialty-graded coffee.
Our coffee is either 70% direct traded from unique small-scale plantations or auction-grade coffees. In fact, 70% of our House Blend contributes to different charities around the world, notably in Brazil and Ethiopia. From onsite roasting to meticulous cupping, every drop of our coffee speaks of our interpretation of the perfect brew that contributes goodness back to our world.
The science of specialty coffee is the delicate extraction, discovery, and observation of each possible element in its flavourful harmonics through an array of purposeful, methodical brewing methods. Specialty Arabica coffee beans, grown in distinct and ideal environments, exhibits extraordinary traits of inimitable flavours, embracing their origins’ terroir, the terrain and soil components, a balanced taste which is enhanced through strict categorisation by international standards.
This is cleverly simplified in a flavour wheel - but The Coffee Academïcs knows that the science of coffee is an unceasing pursuit of each peculiar characteristic. Scored at over 80 points on a 100 point scale by the Specialty Coffee Association, every step in our pursuit of perfection, from growing to brewing, is monitored closely and improved daily.
Coffee, a continuum of extensive study, is ever so scientific and artistic, synchronously.
The Coffee Academïcs values quality service and has deliberately invested in barista training with top-of-the-range brewing equipment. It is known for its comprehensive coffee training programs for both professional and hobbyist purposes.
With an enthusiasm for establishing a stronger coffee culture and community in Asia, The Coffee Academïcs stretches its training services not only internally but also externally, providing workshops and events with qualified coffee instructors as well as internationally recognized certification programmes to the public with practical workshops for further enhancement.
Our coffee workshops include in-house coffee appreciation classes, Specialty Coffee Association SCA-Certified or Q-Grader courses, and Cup of Excellence cupping sessions. The training our baristas in the art of making coffee is how we invest in their passion for what they do, their interest in striving for a better brew each time, and their love for each golden espresso drop. From the ground up, we are establishing core values, taking Asia’s coffee culture to new heights, one barista, one coffee connoisseur, one coffee lover at a time. Not only by offering specialty coffee of international standards in quality, but also bringing to life the love for specialty coffee at the local level.